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Within that, native video advertising is one of the fastest growing segments. In 2020, eMarketer forecasts that advertisers will spend 38.7 percent of their digital video advertising budgets on native video. So, what is LinkedIn video? Well, what it is not is sharing a link from YouTube or another platform in your update. Just like Facebook and other social platforms that have been pivoting to video, they place a premium on video content that is natively uploaded. What Is Native Advertising? Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. The music backing the clip is Breakbot’s “By Your Side,” but is labeled “Promoted Music.” Weirdly, when you tap on the “Promoted Music” you’re not taken to the soundbite on TikTok like usual, but instead get an error message saying “Ad videos currently do not support this feature.”